JELC glams up with Barry M

British fashion brand to extend into apparel, accessories, bags and stationery.
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Jane Evans Licensing Consultancy has been appointed to develop a new licensing programme for cosmetics company, Barry M.

Plans are already underway to expand the British fashion brand - which launched in the early 1980s - into categories including apparel, accessories, bags and stationery among others.

"Barry M is high fashion, affordable, fair and fun and these are brand values which consumers strongly identify with," said Jane Evans, MD of JELC. "We think there is enormous potential to build on all these elements and make a significant impact in licensed products."

Dean Mero, MD of Barry M, added: "Barry M has a large and incredibly loyal consumer base which is now keen to discover new, quality products."

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