JELC reaps rewards of successful BLE

Licensing agency signs up raft of deals for four properties following strong three-day show.
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Jane Evans Licensing Consultancy has revealed a spate of deals for Grumpy Old Gits, The Bamforth Collection, Plain Lazy and Vincent - following some strong interest at Brand Licensing Europe back in September.

Already a success in the gift area, Grumpy Old Gits will further expand with International Greetings planning cards, gift bags, wrap and Christmas crackers, while Only4U has signed up to supply giftware into Clintons Cards for this Christmas and Father's Day 2011.

In addition, the brand has secured a sleepwear, underwear and socks deal with one of the major grocers, while agreements with a number of other licensees cover gift confectionery, beer, apparel and a further line of sleepwear, underwear and socks, this time for general retail. Several gift licences have been signed for specific retail channels.

Fellow Backland Studios property, Vincent, was also a hit at the show. Izziwotnot is on board for bedding and nursery accessories.

Meanwhile, The Bamforth Collection was launched as a licensed brand at the show. Moonpig is already on board for print on demand greetings cards and print specialist Raiseprint will produce metal signs. In addition, t-shirts, boxer shorts, gift confectionery, cushions and beer are on the cards.

Finally, Plain Lazy has moved into a range of categories including underwear, sleepwear and socks. Further licensees have signed up for a selection of gifts and accessories.

"We have been amazed at the strong response to these brands from the licensing industry only a short time after launch - but perhaps we shouldn't be," said Jane Evans, MD of JELC. "All these brands combine striking images with memorable words to powerful effect - a characteristic of successful brands the world over - all come from a strong design background and all are very, very funny.

"Even now we are receiving further licensing enquiries and we expect to be kept very busy in the coming months."


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