JELC signs up new art brand

Ceramic tableware for Pepe and Friends first product to roll out.
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Jane Evans Licensing Consultancy has been appointed to handle all licensing of Pepe and Friends, a new art brand.

The first products are a range of ceramic tableware from porcelain manufacturer Rosenthal. JELC is aiming to build on the program by extending into categories like kitchenware and bathroom products, textiles, stationery and greetings cards among other areas.

"Following the very successful previews at Spring Fair, we believe the future will present long-term opportunities for partners who are looking for sustained revenues behind a property with a proven performance by such a substantial company as Rosenthal," said Tara Mackenzie, licensing director at JELC.

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