Jetix adds to Pucca plans

PBF International appointed as the Italian and UK licensee for indoor and outdoor branded footwear.
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Quirky lifestyle property Pucca has a new licensee in the form of Scottish firm PBF International.

The company - which also has offices in South America, Vietnam, Thailand, China and Hong Kong - will produce a line of indoor and outdoor footwear for the UK and Italian markets. It will concentrate on the likes of trainers, rain boots, slippers and flip flops, with the first products rolling out early next year.

"We are really happy to have secured PBF International as the latest licensee for Pucca," said Richard Woolf, director of international licensing at JCP. "They have been working with many high profile brands and we believe their expertise will help to develop another successful product range for this funky lifestyle brand."

Lee Mackie, brand manager at PBF, added: "We have a passion for high quality, design-led footwear and surround ourselves with people who are passionate about our brands. We believe that with Pucca's unique and quirky personality we will maximise the potential of this already well-loved character."

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