Jetix CEE scoops gold at Promax Awards - Licensing.biz

Jetix CEE scoops gold at Promax Awards

Channel team wins Best On-Air Branding category.
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Jetix Europe's Central and Eastern European channel team has scooped Gold in this year's UK Promax Awards.

The station's idents for its Jetix Max strand, which airs across the CEE region including key markets such as Poland, Romania, Russia, Hungary and Turkey, took top honours at the ceremony, which was held in London on November 1st.

Produced by Light, one of London's leading motion design and direction studios, the idents bring the Jetiz Max zone to life by showing kids in everyday situations and making them appear to perform superhero-like feats.

The idents began airing on Jetix in early September.

Maciej Bral, MD of Jetix CEE and Middle East, said: "It's a fantastic and well-deserved commendation for our programming team and Light to take top honours at Promax over major broadcasters like the BBC and Channel 4. Kate Morton, our director of programming and on-air, and Simon Dean, creative manager for Jetix CEE, have been creating incredible on-air campaigns for some time now and I'm delighted that they have received this recognition for their work."

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