Jetix UK has unveiled a heavyweight marketing push to support the channel's search for the UK's most skilful child.
The overall creative concept - developed in conjunction with brand agency Brandhouse - will use the theme of mastering skills to encourage viewers to send in tapes of themselves performing 60-second skills, with the best then aired on the channel.
Kids will be invited to upload their tapes via a microsite designed by Prism Leisure at www.jetix.co.uk/skills.
An outdoor campaign will hit over 4,000 six-sheets nationwide across shopping centres and roadsides, breaking on October 22nd for two weeks, with postcards in over 100 cinemas.
Targeting both kids and parents, the campaign will employ three creative executions which showcase the mastery within new and favourite shows, Power Rangers Operation Overdrive, Yin Yang Yo and Totally Spies.
A TV campaign breaks on October 15th across Nickelodeon, Nicktoons, Nick Junior, Carton Network, Boomerang and Cartoon Network Too. The tagline will be 'The Awesomest Stuff on TV', which will be present on all campaign material to drive viewing through the crucial half term period.
Boel Ferguson, MD of Jetix UK and Nordic, said: "This integrated campaign successfully targets both kids and parents through a creative concept that enables our key audience to showcase their strengths and encourage self-confidence.
"We're excited to be able to offer viewers the opportunity to see themselves on TV with everyday skills that allow them to shine."