Jetix inks Oxbow deal

Entertainment firm links up with snow and surf clothing manufacturer.
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Jetix Europe has signed a partnership with Oxbow, one of the world's leading manufacturers of snow and surf clothing.

The deal will see Jetix working with the brand on the Oxbow Kids Week Winter Tour 2008, a special event dedicated to kids in extreme winter sports.

Jetix will partner with Oxbow Kids Week in France, Germany and Sweden. The events started in Meribel (France) on February 17th.

The two companies have been working together in France for the past three years and as a result, the deal has now been rolled out to include its Swedish and German channels.

Jetix will have a branded arch at the finishing line of each Oxbow course in France, Germany and Sweden, logos on the winners' podium and brand exposure on all Oxbow Kids Week material.

Participating Jetix channels will also develop bespoke microsites and organise an online competition that will enable kids to win ski clothes. On-air promos will also be produced in order to promote the partnership and encourage kids to enter the competition.

Nicole Morse, marketing director at Jetix UK, Nordic and Europe, said: "We are delighted to work with Oxbow and to support their Kids Week Winter Tour this year. Not only does Oxbow promote an active lifestyle, but it's also great fun, inspirational and incredibly exciting, plus it embodies the Jetix brand core values."

The Oxbow Kids Week Winter Tour is dedicated to kids under 16 and aims to discover the best extreme winter sports kid from each ski resort they stop at. Each winner will then participate at the Oxbow Kids Week training camp at Les 2 Alpes in the summer.

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