Jetix reveals new web shorts - Licensing.biz

Jetix reveals new web shorts

Wildbrain and BRB Internacional sign up with short form series.
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Jetix Europe has signed up entertainment company Wildbrain and Spanish producer BRB Internacional to create shorts for its new-look website.

Wildbrain, the first company to come on board, will produce short form series Team Smithereen which will premiere in early 2009. The 26x2 shorts follows a hapless team of puppet stuntman who, more often than not, get into trouble on some of their death defying feats.

Meanwhile, BRB will contribute comedy short The Secret Life of Suckers, which follows the lives of some cute but twisted toys tired of their boring lives stuck in car windows. Following its debut on Jetix websites, the short form series will also roll out across other Jetix platforms including mobile.

Both will be available on Jetix sites in Germany, the UK, Spain, Italy, France, the Netherlands, Sweden, Denmark, Norway, Hungary and Poland.

"We want to offer kids the chance to enjoy original Jetix content wherever they are and developing a fuller digital offering is key to this," said Marc Buhaj, senior VP of programming at Jetix Europe. "The short form focus will be on comedy and creating characters that will have strong word of mouth and viral appeal."

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