Global children’s content distributor Jetpack Distribution has acquired the international rights to the British and Irish animated preschool series, Boj.
The show, created by the BAFTA-winning director, Claire Underwood, David Hodgson and Dave Ingham stars Jason Donovan as Boj’s dad, Pops.
Boj has aired on broadcasters including Sprout, ABC and CBeebies where it is a regular top ten rating performer. The property recently launched into the experiential market with the opening of a Boj-themed visitor attraction.
Jetpack Distribution CEO Dominic Gardiner, said: “We are delighted to welcome the loveable Aussie bilby to the Jetpack stable. It’s a fun show that appeals to preschool audiences through funny characters, bizarre situations and lively music.
“We’re looking forward to presenting the show at MIP in October.”
Hodgson of Pesky Productions, Boj’s co-creator, added: “Dominic and his expert Jetpack team are the perfect partner for Boj. Not only do they match his enthusiasm, which isn’t easy, they also have their own Boj-a-boom ideas for seeing the series reach an even bigger audience globally.
“We are very excited to be launching our partnership at MIP.”