Jim Beam snack line grows - Licensing.biz

Jim Beam snack line grows

Thanasi Foods launches Steak Strips to range of branded foods in the US.
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US-based Thanasi Foods has added to its Jim Beam line of branded snacks.

The firm has launched Jim Beam Bourbon Glaze Steak Strips to its range. Thanasi Foods developed and launched Jim Beam Original Kentucky Bourbon soaked beef jerky and sunflower seeds into the premium snack segment in 2004 and has continued to grow the line's distribution nationwide.

The Steak Strips will be available in over 5,000 outlets during the first half of 2010.

"Jim Beam adds a remarkable, distinctive flavour to a variety of foods," said Justin Havlick, president and CEO of Thanasi Foods. "We're confident our new Bourbon Glaze Steak Strips will win over consumers and retailers everywhere."

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