Jim Henson adds Asia Pacific agents - Licensing.biz

Jim Henson adds Asia Pacific agents

Wild Pumpkin, Medialink and Empire all on board to develop key brands in the region.
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The Jim Henson Company is looking to build its presence in the Asia Pacific region, hiring three new agents to boost its key brands.

Wild Pumpkin will represent various brands in Australia and New Zealand, including Sid the Science Kid and Dinosaur Train, plus classic Fraggle Rock and lifestyle brand Skatelab.

Medialink will represent Dinosaur Train in Singapore, Malaysia, Thailand, Indonesia, Philippines, Hong Kong, China and Taiwan, while Empire will represent Sid the Science Kid and Fraggle Rock in the same territories.

"The Pac-Asia region offers a vast array of opportunities, and we now have solid partnerships in place with these reputable agencies that have the expertise needed to penetrate the marketplace," said Melissa Segal, VP of global consumer products at The Jim Henson Company.

"We look forward to offering these stellar children's brands to the region."

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