Jim Henson Co. taps Jazwares for Dinosaur Train master toy line - Licensing.biz

Jim Henson Co. taps Jazwares for Dinosaur Train master toy line

Under the new deal, Jazwares will develop figures, playsets, plush and role play lines to launch globally in 2016.
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The Jim Henson Company has appointed Jazwares as its new master toy partner for its award winning pre-school brand, Dinosaur Train.

The new toy line will feature a collection of figures and play-sets, encouraging kids to both engage in their own Dinosaur Train adventures as well as collect their favourite characters.

The collection will round out with plush and role play items and will debut at retail in autumn 2016 across the US and in selected international markets, shortly followed by a full global roll out after.

The new partnership was revealed by Federico San Martin, vice president of global consumer products at The Jim Henson Company and Laura Zebersky, executive vice president and chief commercial officer for Jazwares.

“Children around the world are relating to the characters and storylines featured in Dinosaur Train, and they are experiencing the brand on television, online and through an array of innovative products true to the brand’s essence, which have also earned the trust and support of parents,” said San Martin.

“Focusing on fresh, creative, innovative concepts for both toys and role play, Jazwares will translate the fun, whimsical and the educational aspects of the Dinosaur Train brand into products kids desire.”

Zebersky, added: “Our new partnership with The Jim Henson Compnay to develop a creative, fun and engaging Dinosaur Train toy line is a tremendous opportunity for us to play an integral role in further building the brand into an evergreen.

“The new line we create will connect us with fans of the series and bring them a wonderfully unique play experience where they can create their own Dinosaur Train adventures.”

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