The digital Harry Potter novel/video game hybrid Wonderbook: Book of Spells has launched in the UK.
The 'magical spellbook' licensed by Harry Potter author J.K. Rowling, and published by Sony Computer Entertainment for the PlayStation 3, is 'the next step in augmented reality gaming'.
The Wonderbook uses the PlayStation 3 camera accessory to display the user and the book on-screen, but with magical spells, dragons and more seemingly leaping out of it.
J.K. Rowling said: "Wonderbook: Book of Spells is the closest a Muggle can come to a real spellbook.
"I've loved working with Sony’s creative team to bring my spells, and some of the history behind them, to life. This is an extraordinary device that offers a reading experience like no other.”
Fergal Gara, VP & Managing Director for Sony Computer Entertainment UK & Ireland, added: “Today’s children are demanding a more engaging and interactive experience in everything they do and parents are facing the pressure to keep up with trends, whilst maintaining traditions.
"We are excited to be bridging that gap with the launch of Wonderbook, fusing the tradition of storytelling with the groundbreaking technology of gaming."
Wonderbook: Book of Spells has been promoted on BBC Breakfast News, CBBC Friday Download, in The Sun, at a media event and on GeekDad, Wired, YouTube and more online.
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