Brand management and media company m4e AG has welcomed Jo Daris to its team.
Daris will be responsible for strategic and business development, contributing his business experience to the expanding international activities of the company.
He started his career in marketing working for major FMCG companies before moving into the children’s area in 1999, working in the toy industry in various roles, going from sales to product development, working with properties such as Poke?mon, Yu-Gi-Oh, Avatar and Totally Spies.
In 2006, Daris moved to the family entertainment sector, joining forces with Studio 100 to develop their international business.
Daris was also instrumental in the acquisition of E.M. Entertainment in Germany, the creation of Studio 100 Animation in France and the opening up of the English speaking markets.
He joins m4e after a 14 month break from the industry.