Jodie Whittaker unveils new Doctor Who branding -

Jodie Whittaker unveils new Doctor Who branding

The new logo and insignia was revealed at BBC Worldwide's annual showcase.
Publish date:
Social count:
Screen Shot 2018-02-21 at 11.13.45.png

The thirteenth Doctor Jodie Whittaker has teased the new series of the iconic sci-fi show, unveiling the new logo and insignia for the brand to over 700 TV buyers and international press at BBC Worldwide's annual showcase event in Liverpool.

In an evening devoted to the new incarnation of Doctor Who, Whittaker built excitement in anticipation of the new era of The Doctor, leaving global broadcasters in no doubt as to the sense of wonder, joy and mystery the forthcoming series promises audiences.

The new logo marks a new era for Who, designed by creative agency Little Hawk in collaboration with showrunner Chris Chibnall and executive producer Matt Strevens.

“The Doctor Who logo and insignia are the quintessential signifier for the brand," said Rafaela Perera, executive creative director at BBC Worldwide. "Our aim was to create modern and elegant designs that were anchored in the things that we love most about Doctor Who.”

The sound for the animated logo is created by Matthew Herbert. It will launch with a 10-second animation which features the TARDIS blazing a trail through the logo. All official Doctor Who merchandise featuring the new logo will be available at selected retailers from February 20th 2018. 


Featured Jobs

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.