Jodie Whittaker unveils new Doctor Who branding - Licensing.biz

Jodie Whittaker unveils new Doctor Who branding

The new logo and insignia was revealed at BBC Worldwide's annual showcase.
Author:
Publish date:
Screen Shot 2018-02-21 at 11.13.45.png

The thirteenth Doctor Jodie Whittaker has teased the new series of the iconic sci-fi show, unveiling the new logo and insignia for the brand to over 700 TV buyers and international press at BBC Worldwide's annual showcase event in Liverpool.

In an evening devoted to the new incarnation of Doctor Who, Whittaker built excitement in anticipation of the new era of The Doctor, leaving global broadcasters in no doubt as to the sense of wonder, joy and mystery the forthcoming series promises audiences.

The new logo marks a new era for Who, designed by creative agency Little Hawk in collaboration with showrunner Chris Chibnall and executive producer Matt Strevens.

“The Doctor Who logo and insignia are the quintessential signifier for the brand," said Rafaela Perera, executive creative director at BBC Worldwide. "Our aim was to create modern and elegant designs that were anchored in the things that we love most about Doctor Who.”

The sound for the animated logo is created by Matthew Herbert. It will launch with a 10-second animation which features the TARDIS blazing a trail through the logo. All official Doctor Who merchandise featuring the new logo will be available at selected retailers from February 20th 2018. 

Related