Joe DiMaggio programme ramps up

Steiner Sports on board to create products featuring legendary US athlete.
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Sports collectables and autographed sports memorabilia specialist Steiner Sports has secured a deal with Joe DiMaggio to create items based on the iconic athlete.

The firm joins other licensees such as VF Licensed Sports Group, The Topps Company, Panini America and AriZona Beverages.

New categories have already been launched by Joe DiMaggio LLC, as the firm looks to rekindle the brand, introducing DiMaggio - who still holds a 56-game hitting streak unbroken record - to a number of new categories.

These include the launch of Joltin Joe from AriZona Beverages, a new category for the ready to drink coffee market.

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