Nickelodeon and Viacom Consumer Products has hired John Collins as its new retail marketing director for EMEA.
Collins, who reports to Kate Schlomann, VP brand management international, has broad brand management experience having most recently worked for Chorion, where he managed all European retail operations and launched The Mr Men Show and Olivia.
He has also held positions at BBC Worldwide, where he launched and managed properties including Tweenies and Balamory, as well as consulting with Walker Books, Happy Films and MJTV.
In his new role, Collins will look to build long-term relationships with multi-territory retailers such as Carrefour, Auchan, Amazon, Tesco, MediaMarkt Saturn and Toys R Us across the NVCP portfolio. He will work with local consumer product teams (Benelux, France, Germany, UK) as well as EMEA agents across the region.