John Lewis launches Angelina Ballerina toy line

Mattel CGI range including figures, play-sets and plush hits top department store.
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Hit Entertainment and Mattel have teamed up with John Lewis for the launch of the new Angelina Ballerina toy line, which complements the fresh CGI programming.

Master toy partner Mattel has created figures, play-sets, dolls and plush, with the launching running alongside the CGI TV series currently airing on Nick Jr.

Over the next month, shoppers will also be treated to in-store appearances from the character.

"We're delighted the fantastic new Angelina Ballerina products from Mattel have launched at John Lewis stores across the UK," said Jon Owen, SVP, Hit Brands Global. "John Lewis is a high quality retailer that undoubtedly wins the trust of parents.

"We are confident the new Angelina toy lines will be well received."

Elaine Whiteman, toy buyer at John Lewis, added: "We are thrilled to be launching the new Angelina Ballerina range. The eternal popularity of dance and Angelina's loyal fanbase is sure to make the range a big hit with our young customers."


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