John Stanley is to take on the overall leadership of Warner Bros. Digital Distribution UK and Warner Bros. Consumer Products UK, the company has confirmed.
Stanley (pictured) is currently SVP and MD of Warner Bros. Home Entertainment Group UK, Ireland, Spain and Nordics. His new role is in addition to his current responsibilities.
He joined Warner Bros. in February 2007 as MD of Warner Home Video UK, having previously spent 11 years at 20th Century Fox. During his career, Stanley has also held senior sales and marketing roles in the music industry and field marketing sector.
Josh Berger, president and MD of Warner Bros. UK, Ireland and Spain, to whom Stanley reports, commented: "In this well deserved appointment, John's new broader remit reflects our commitment to cross category selling, a concept that he has spearheaded to tremendous success over the years.
"With our products being increasingly sold across many different platforms, John is well positioned to maximise the sales of our key franchises in one joined up operation."
Newly appointed Preston Kevin Lewis, general manager of Warner Bros. Consumer Products UK, will report in to Stanley, as well as Pilar Zulueta, EVP and general manager EMEA, WBCP.