Following its launch into the UK publishing market last year, the Jolly Maties brand has expanded at a fast rate.
After a successful reception at Bologna Children's Book Fair, product is now launching into new markets including the UK, US, Spain, Germany, Italy, Czech Republic, France, Holland and Russia. In the UK alone, there are over 350,000 books in print.
"We went straight from Bologna to Cannes with Jolly Maties and with such a good reaction behind us we are now creating the new Jolly Maties TV series, which we will bring back to MIPCOM Jr in the autumn," said Russell Neale Dever, MD of Splash Productions.
Frankfurt will see a whole new range of product and merchandise which will be launched across Europe.