Splash Consumer Products enjoyed a successful visit to last week’s Licensing International in New York, signing up a number of new licensees for its Jolly Maties property.
In Norway, Dam Publishing – which is part of the Egmont Group – and Minoas Publishing will develop a full range of product across multiple titles.
In addition, as master agent worldwide, Splash has appointed Black and White Licensing as the local agent in Greece to be responsible for the licensing programme in the territory.
“We are delighted to be working in partnership with Russell again on a new property,” the firm said in a statement. “Splash has always been a good company to work with and is adept at spotting niche markets which is crucial in an overcrowded marketplace.”