Joyrich launches Nineties-inspired Popeye apparel - Licensing.biz

Joyrich launches Nineties-inspired Popeye apparel

"With its bold, colorful retro video game graphics, this wonderful Generation-X label from Joyrich is guaranteed to make a strong fashion statement for those who wear it."
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Joyrich has signed a deal with Hearst unit King Features to develop a Popeye apparel collection.

Slated for autumn/winter 2016, the new Nineties-themed line - called Generation-X - includes unisex jackets, sweaters, hoodies, sweatshirts, turtlenecks, rugby shirts and T-shirts, plus accessories.

“With its bold, colorful retro video game graphics featuring our iconic characters, this wonderful Generation-X label from Joyrich is guaranteed to make a strong fashion statement for those who wear it,” said Cathleen Titus, King Features vice president, international licensing.

In addition to Joyrich stores in the United States and Asia, the line will appear in retailers and webstores, including DJ Premium, 3NY, Moose LTD (Canada), Harvey Nichols (Hong Kong), Cabinet Noir (Australia), Elite (Spain), DiVincenzo Boutique (Italy) and Blue Hawaii (China).


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