Joystick Junkies expands to US

Lifestyle fashion brand now available in US markets through e-commerce site.
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European-based lifestyle brand Joystick Junkies has made the move into the US market.

The brand, which was founded in London in 2000, specialises in apparel featuring music and gaming properties.

Its upcoming autumn/winter collection - named 'We Can Be Heroes' - will include video game and comic book-inspired designs. Trademark tees will also be joined by a variety of knitwear and jersery tees in heavy washes.

"It's great to be finally releasing our clothing range in the US," said a spokesperson for the firm. "We feel Joystick Junkies will be making a big contribution to the strong street fashion and gaming scene as we build the brand here."

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