JP Morgan upgrades Marvel

Price target on stock hiked.
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JP Morgan analysts have raised their rating on Marvel Entertainment from neutral to overweight.

The firm has increased its price target on the stock to $42 from $27.

In a note to clients, the firm stated that Marvel was their top pick "as we expect the company to continue to generate high margin revenue from exploitation of its library of characters and surprise the Street to the upside".

Marvel's upcoming slate includes Iron Man 2, Thor, The First Avenger: Captain America and The Avengers.

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