The Billy Goat Tavern has appointed JRL Group as its exclusive licensing agency to develop and manage a licensing programme.
Home of the Chicago Burger, The Billy Goat Tavern has been serving US Presidents and other politicians, celebrities, journalists, and locals since its doors opened in the mid 1930s and is 'a treasure of the city'.
“We are thrilled to be working with a Chicago legend to extend the brand into new channels and markets,” said Andrew Lieb, president of JRL Group.
“There are some who can’t get to The Billy Goat as often as they’d like, and we look forward to bringing the unique experience to consumers through a variety of retail channels."
Categories available for licensing include food, apparel, publishing, gifts and novelties.