JTMG secures Biggest Loser gaming agreement

Joy Tashjian Marketing Group, exclusive licensing rep for NBC?s prime-time line-up, inks deal with THQ for The Biggest Loser.
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THQ has interactive fitness games based on the hit show currently in development exclusively for Wii, Nintendo DS and DSi which are scheduled for release this autumn.

The Biggest Loser products from THQ are being developed following a licensing agreement with NBC Universal Television, DVD, Music and Consumer Products Group and Reveille.

JTMG’s Tashjian commented: “The Biggest Loser continues to dominate in the ratings and Biggest Loser consumer products continue to be best sellers in the publishing, exercise videos and weight management products.

"THQ is an extraordinary company that will add immeasurably to the hugely popular Biggest Loser franchise through the high quality and innovative product they will bring to the retail market.”

Kim Niemi, senior VP, NBC Universal Television, DVD, Music and Consumer Products Group added: “We are really proud to be able to introduce this game as part of the great line of product affiliated with The Biggest Loser. This game presents an opportunity for the whole family to exercise and get fit, while having fun together.”

Mark Koops, MD at Reveille, the production company behind The Biggest Loser, said: "The Wii is the perfect video game platform for The Biggest Loser encouraging activity and motivation. The game promises to not only offer a really fun way to work out but will also provide users with a cool weight loss tool to help them meet their personal goals. It is a perfect complement to our existing Biggest Loser lifestyle products."

Doug Clemmer, senior vice president of THQ concluded: “The Biggest Loser interactive fitness games are unique in that they incorporate the expertise of The Biggest Loser trainers and doctors.

"The exercise programs incorporate cardio, upper and lower body circuit routines and yoga, monitoring players fitness and diet progress every step of the way—people can really change their bodies and change their lives using these companion products.”

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