Jubilee boosts sales of Queens Guards toys - Licensing.biz

Jubilee boosts sales of Queens Guards toys

Character Options reports a rise in sales of its HM Armed Forces licensed figures.
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It's no secret that products featuring famous icons of Britishness - such as the red postbox, the London bus and the famous Queens Guards - have been boosted by the Queen's Diamond Jubilee.

Included in that number is Charater Options’ Queens Guards figurines, which are part of the toy companies Character Building HM Armed Forces construction range.

At just 5.5cm tall the micro figurines represent the Household Guards with their red tunics, fuzzy black hats and unwavering dedication to standing still. 

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