Jumbo Games has struck a two-year licensing partnership with Fisher-Price for its popular pre-school property Little People.
The agreement will see Jumbo produce a range of Little People games and puzzles, launching in spring/summer 2013.
The range includes colourful jigsaw puzzles and a fun range of pre-school games, including a four in one shaped puzzle, a four x 20 piece puzzle assortment, giant playing cards and a floor game.
The collection also features the popular Little People characters Eddie, Sarah Lynn, Maggie, Michael and Sonya Lee.
The Fisher-Price brand is owned by toy giant Mattel.
Jumbo Games MD Gray Richmond said: "We are really excited to be expanding our pre-school licences with Fisher-Price.
"Little People are often the first play-sets children are introduced to, so we’re really looking forward to bringing their world to life through an exciting and interactive range of games and puzzles."
Marianna Helmer-Gregersen, Licensing Manager at Mattel UK, added: "With Fisher–Price’s rich heritage in developing quality and innovative products, it is delighted to be working with Jumbo to produce this fantastic range of puzzles and games capturing the characters of the successful Little People brand."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.