LA-based clothing company Junk Food is launching 'on the wall' retail stores.
Consumers will be able to choose from a constantly rotating inventory of vintage t-shirts, ordering them directly on their smartphones.
Powered by RedLaser exclusively at Westfield Topanga, the digital wall features revolving pop-up statements monthly, and will act as the physical face for Junk Food's online boutique with over 800 licences.
The firm's first digital stores launched with Warner Bros in the Topanga outlet. It will roll out to other Westfield US locations throughout 2012 and 2013.
"We are incredibly excited to be launching our new retail store format with such market leaders," said Andrei Najjar, VP of marketing at Junk Food. "All share in the excitement of introducing a revolutionary retail format that is not only technologically advanced, but also enables constant newness and a reduced environmental footprint."
The concept launched with Warner Bros Consumer Products and DC Entertainment, and an exclusive DC Comics art capsule pop-up supporting the We Can Be Heroes campaign.
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