Jurassic Park toy line roars in

Hasbro teams with Universal for launch of new range this autumn.
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Having struck a deal with Universal Partnerships & Licensing, Hasbro is planning to launch a new Jurassic Park action figure line exclusively at Toys R Us across the US.

The collection will be based on the film's prehistoric predators and will include a basic two-pack assortment, a deluxe two-pack, electronic dinosaur packs and a deluxe electronic T-rex.

"Jurassic Park is one of the most successful film franchises of all time and has a passionate fan base," said Derryl DePriest, VP of marketing at Hasbro. "Dinosaurs are also tremendously popular with kids, and Jurassic Park is the mark of authenticity when it comes to realistic and exciting dinosaur play."

Karen Dodge, senior VP and chief merchandising officer at TRU, added: "Since the dinosaurs of Jurassic Park first stomped onto movie screens more than 15 years ago, they've captured kids' imaginations. We're excited to be the only retailer to offer kids and collectors official Jurassic Park action figures."

"Jurassic Park remains the quintessential dinosaur brand," continued Stephanie Sperber, executive VP at Universal Partnerships & Licensing.


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