Just Play is US master toy partner for Tickety Toc

Zodiak grants agent Established Brands rights for US licensing and merchandising.
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Zodiak Kids has signed a master toy licence with Just Play for its new pre-school show Tickety Toc, which made its debut on Nick Jr earlier this month.

Just Play will preview the toy range to the US trade at the Dallas Toy Fair in October. The toy line, which will initially include plush, collectables figures, play-sets, track and vechiles, role play and novelty items, is to launch in autumn 2013.

US licensing agency Established Brands will be working with Zodiak Kids to launch a ‘diverse consumer products program’ to complement the toy range.

Jennifer Lawlor, SVP, consumer products, Zodiak Rights London, said: “We are delighted to have Just Play and Established Brands on board to represent Tickety Toc in North America. With their wealth of experience and enthusiasm for the property, I’m confident Tickety Toc is in excellent hands.”

Established Brands’ head Bob Traub added: “Tickety Toc has it all. From a great broadcaster to beautiful CGI animation, fast pace and highly lovable and merchandisable characters, we are excited to work with premier partners like Just Play and Nickelodeon to drive success both on-air and at retail.”

Geoffrey Greenberg, co-president, Just Play LCC said: “From Pufferty the train to the Tickety Toc Clock, we look forward bringing this world and its characters to life at retail.”

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Tickety Toc

We find out more about Zodiak's new pre-school offering and how its success on-air is translating into the consumer products.

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