Kamen Rider gets a lift in Germany

Adness Entertainment hires m4e to represent new live action series in territory.
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Japanese kids entertainment company Adness has hired German brand management and media firm m4e to handle its new live action series Kamen Rider Dragon Knight in the territory.

m4e will be responsible for broadcast, home entertainment, licensing and merchandising rights for the property.

Adness has completed principal production on 40 episodes of Kamen Rider for delivery globally in January 2009.

One of Japan's most successful youth-oriented television series, Kamen Rider is a live action franchise following the adventures of teenager Kit Taylor who, through a mysterious Advent Card, is given the power of the Kamen Rider, an armored warrior who exists only in the Mirror World.

"As we build Kamen Rider across the global marketplace, it is key that we secure partnerships with the world's best entertainment companies in broadcast and licensing representation," said Adness' president Fumio Sebata. "m4e is an outstanding organisation that is respected worldwide for its branding and media prowess in Germany and across German-speaking Europe and is an outstanding partner for Kamen Rider in the vitally important German market."

Hans Ulrich Stoef, CEO of m4e, added: "Kamen Rider truly has it all - high action, great effects, an attractive cast and compelling storylines that will propel this property to success."


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