New research from The Pineapple Lounge, the UK’s fastest growing children’s research and consulting firm, shows that strong, smart and gutsy characters are the role models for today’s little girls.
When asked to pick who they would most like to be like from a list of well-known characters, Katniss Everdeen from Hunger Games and Harry Potter’s Hermione Granger topped the list (25% and 22% of 1,070 girls aged eight to 14 chose them respectively). At 10% and 9%, Matilda and Tinkerbell were less than half as popular in third and fourth place.
Emma Worrollo, founder of The Pineapple Lounge, said: “These results clearly show that today’s young girls are inspired by strong, sassy and courageous women.
"Superheroes are no longer just for boys – girls too are turning to fantasy characters who accomplish amazing and daring physical and mental feats as their role models. Today’s eight to 14 year old girls prefer the fierce determination and survivalist instincts of characters like Katniss and Hermione Granger.
"This Christmas, parents may find themselves going beyond the traditional ‘girly’ requests for presents and searching instead for dynamic gifts like Goldie Blox, Nerf Rebelle, Kindle, Xbox Kinect and Zoella's first novel, Girl Online, that make their young daughters feel smart, empowered and help them build skills for life.”
When asked which celebrities they would most like to be like, Olympic athlete Jessica Ennis topped the bill at 40% followed by Kate Middleton at 32%. Ariana Grande and Cheryl Fernandez-Versini were in third and fourth place at 23% and 21% respectively.
Reflecting on what the results say about what matters to girls today, Worrollo concluded: “While Katniss is noted for her physical strength and independence, Hermione’s asset is her intellect – and it’s hugely encouraging to see today’s young girls aspiring to these qualities.
"One trait common to both fantasy characters is a strong sense of loyalty and duty, an attribute which is also associated with both Ennis and Middleton. This common theme suggests that today’s little girls expect their role models to have both style and substance by the bucket load.”