The brand strategy firm will be showcasing The World of Oo, an interactive animated series aimed at babies and toddlers. Each episode is made up of four five-minute segments focusing on a different method of learning – Musikazoo (sounds, rhythms and music), Skiptomaroo (movement and dance), Peekaboo (shapes) and Monkeestoo (interaction and imitation). A range of consumer products options are available including educational toys, plush, stationery, apparel and publishing.
Dinosaur King will form a key part of 4Kids’ stand. The series is currently airing in over 25 territories, with toys having already launched in the UK, France, Benelux, Germany and the Nordics. Partners are on board for more than 80 other categories, while broadcast in France started on France 3 in 2008, launching on Canal J and Gulli in 2009.
Lifestyle brand Chicaloca, meanwhile, has a style guide including over 300 images, with the main categories in development being apparel, accessories, jewellery and health and beauty.
The owner of the Charlie Chaplin franchise recently revealed a collaboration between the Chaplin film distributor MK2 and animation studios Method (France) and DQ Entertainment (India) for a series of short, silent 3D cartoons.
Traditional Chaplin merchandising also continues with recently signed licences with Uniqlo, Nouvelles Images, Kel’s in Brazil for bags and Fashion UK.
The firm will be representing a number of properties including Cartoon Network’s Ben 10, which is building up to a collection of special events on 10/10/10, plus Bakugan, which is now up to 21 licensees in Europe. Master toy Spin Master is due to hold a major event this year, while Bakugan: The Movie is currently in development at Universal Studios.
Hit Entertainment’s Angelina Ballerina will also be highlighted, along with Manchester United, FC Barcelona and Juventus football clubs.
The French division of the popular agency will be focusing on a wide range of properties.
First up is WWE, which boasts a new range of toys from Mattel, five broadcasters and eight live events across France this year. American Greetings’ Strawberry Shortcake will welcome new 3D shows on M6 and the Disney Channel in 2010, while the new toy line from Hasbro should also raise interest in the classic brand.
CPLG will also present Hit’s Fireman Sam (broadcast on France 5), Ubisoft’s Raving Rabbids and 4Kids’ Yu-Gi-Oh 5D’s, with the franchise celebrating its tenth anniversary in 2011.
France Télévisions Distribution
Chorion properties Noddy and Mr Men and Little Miss will be a highlight, along with Hit’s Thomas & Friends. The firm is also the worldwide agent for Lulu Zipadoo, while it is in charge of developing the Podcats property worldwide in licensing and audio visual categories (TV, internet, video and mobile).
Also on the stand will be Street Football, back on France 3 and with a special event starring footballer Nicolas Anelka later in April.
The key focus for FME will be on Rebecca Bonbon. Designed by the creator of Hello Kitty, Yuko Shimizu, the lifestyle fashion brand already has licensees in France, Germany, Spain, Austria, Switzerland, Benelux, US, UK and Japan.
Lagardere Active Enterprises
The Elle property will see brand extensions across a number of its categories this year. Products are sold in more than 80 countries worldwide and include women’s and children’s apparel, sportswear, underwear, beachwear, bags, jewellery, glasses, umbrellas and bedding to name just a few.
As well as the main magazine brand, there’s Elle Table, Elle Decoration, Elle Sport and Elle Girl.
M6 will be presenting a wide variety of properties on its booth. These will range from cult TV hit Come Dine With Me – which has already enjoyed success in the book, board game and magazine sectors, with more products due in 2010 – to decoration brand D&CO.
E=M6 and cookery brand MIAM will also be on the stand, while the firm will also present a range of Marvel characters – including Iron Man, Super Hero Squad, The Spectacular Spider-man and Captain America – as well as Oggy and the Cockroaches, which boasts 20 licensees to date.
The main focus for MJA is on the teen and tween market with brands including It’s Happy Bunny, Pink Cookie and Withit in its portfolio.
Highlights on the stand will include equestrian property Bella Sara, circus brand Ringling Bros and Barnum & Bailey and Les Paresseuses, as well as those mentioned above.
Chloe’s Closet is already proving something of a hit and Moonscoop will be aiming to raise awareness even further at the Forum. Lining up alongside the pre-school maths show will be Hero 108, the firm’s new boy brand.
The NBA has worked hard to up its presence across Europe, and its appearance at Kazachok is the latest step. The firm has relationships with over 60 partners – including Adidas, Panini, Yamaha and Electronic Arts – with the licence offering all 30 team logos, NBA league logos, event marks and player rights.
Classic character Babar is back – and is celebrating its 80th birthday – with a new 3D animated series. A new style guide and merchandising programme is planned, including existing and a number of new characters.
In addition, Beyblade is returning with 51 new TV episodes and a revamped toy line, featuring an all-metal gear system developed by Hasbro.
Nickelodeon & Viacom Consumer Products
Dora the Explorer is celebrating her tenth anniversary this year and is sure to be a focus on the NVCP stand. The popular pre-school adventurer will line up alongside Spongebob Squarepants and newcomer, Ni Hao, Kai-Lan.
The Penguins of Madagascar will be arriving as a consumer products programme later this year and has been airing on TF1 since January, while iCarly has been airing on Nickelodeon in France since September 2009 and is soon to launch on a free-to-air channel.
NVCP will also be presenting its latest ideas for South Park, which is broadcast on three channels in France, with new products due out later this year.
Planeta Junior France
Founded in 2000 to manage a catalogue of key audio/TV rights in Europe, Planeta Jr will be showing the new 3D series of Maya the Bee. In addition, it is also the licensing agent for new 3D TV series, Wizard of Oz.
Specialising in children’s properties, the firm handles the licensing rights for Le Petit Prince. A new animated TV series, plus an online ‘universe’ will be unveiled in time for Christmas 2010.
TF1 manages a range of brands including the likes of Babar, Hello Kitty, Dragon Ball, The Jungle Book, The Octonauts and Chuggington.
At the Forum, the focus will be on 40 years of Barbapapa. There is a dedicated marketing campaign planned, while there are more than 40 licensees in the major sectors: apparel (H&M), publishing (Les Livres du Dragon, Dior, TF1 Video), jewellery (Pixi), plush (Jemini) and decoration (Leblon-Delienne).
Meanwhile, The Jungle Book is being turned into a 3D series by DQ Entertainment and will be broadcast shortly on TF1.
Toei Animation Europe
Based in Paris, Toei Animation Europe is in charge of the distribution of the firm’s animated series for EMEA.
The global relaunch of Sailor Moon will kick off in Italy, with Backstage as the agent and Mediaset set to air the first series from the autumn. In Japan, Sailor Moon – written by Naoko Takeuchi – is something of a cultural phenomenon and one of the success stories of the 90s worldwide. There are five seasons, totalling 200 episodes, plus six feature films. Bandai is the master toy.
Master Hamsters, meanwhile, is broadcast on Boomerang and is soon to launch on Ludo, France 3.
The conservation organisation is a newcomer to the Forum, but not so to licensing, as it already has 40 partners. These include include Rip Curl (organic cotton t-shirts), Oxford (stationery), Olympia (organic cotton socks), J39 (plush and games), Aubecq (cooking equipment) and Rainett (cleaning products).
Adventure Line Productions – Stand D10
Ankama – Stand H8
Art Ask Agency – Stand F3
Cartoon One S.r.l – Stand F2
Chupa Chups – Stand D2
Classic Media – Stand H2
Delcourt – Stand G7
Editions Averbode – Stand D12
Editions Casterman – Stand D10
Eurogift – Stand F4
Europacorp – Stand B11
Fitzroy Media – Stand E3
Gallimard Jeunesse – Stand E6
Gaumont-Alphanim – Stand H3
Glenat Licensing – Stand B5
Global Licensing – Stand I5
Hyphen – Stand D9
Les Editions Albert René – Stand B12
Les Fees Existent – Stand C8
License Lab – Stand E8
Mattel Brands – Stand I1
Marathon Media – Stand B8
Marsu Productions – Stand D4
NDRL – Stand E5
Paris Arabesques/ERB – Stand E4
PPM – Stand D1
Procidis – Stand I3/I4
Spirit of License – Stand C11
Tele Images Kids – Stand D10
The Smiley Company – Stand D11
TLC France – Stand G
RMP Licensing – Stand E1
VIP – Stand E10
Warner Bros Consumer Products – Stand H5/H6
Wiley – Stand B15