Kellogg's picks up Gormiti - Licensing.biz

Kellogg's picks up Gormiti

The partnership will put the boys brand on three million cereal boxes in Spain and Portugal.
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Giochi Preziosi has signed a 'lucrative' promotion with the cereal maker Kellogg's.

Gormiti will appear on Mile Pops, Choco Krispies, Chocos and Frosties, and will be supported with a TV campaign, POS and specialised designed packaging.

The deal will run from July to October 2011, with 1.4 million collectable sticker packs in three million boxes.

Graziano Delmaestro, Giochi Preziosi’s licensing director said: "We are delighted to be working with the world’s most renowned breakfast company. Kellogg’s is the perfect partner to reach the Gormiti fan base and invite new children to join in the magic."

Juan Manuel Alonso, Kellogg’s kids brand manager for Iberia added: "Working with Giochi Preziosi is a great opportunity for our brand. Having a kid’s favourite such as Gormiti on our packaging has endless benefits.

"We expect the promotion to be incredibly popular and with such a clear cut marketing strategy in play, there is no doubt in its success."

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