Kellogg's picks up Gormiti - Licensing.biz

Kellogg's picks up Gormiti

The partnership will put the boys brand on three million cereal boxes in Spain and Portugal.
Author:
Publish date:
Social count:
0
7_Gormiti200.jpg

Giochi Preziosi has signed a 'lucrative' promotion with the cereal maker Kellogg's.

Gormiti will appear on Mile Pops, Choco Krispies, Chocos and Frosties, and will be supported with a TV campaign, POS and specialised designed packaging.

The deal will run from July to October 2011, with 1.4 million collectable sticker packs in three million boxes.

Graziano Delmaestro, Giochi Preziosi’s licensing director said: "We are delighted to be working with the world’s most renowned breakfast company. Kellogg’s is the perfect partner to reach the Gormiti fan base and invite new children to join in the magic."

Juan Manuel Alonso, Kellogg’s kids brand manager for Iberia added: "Working with Giochi Preziosi is a great opportunity for our brand. Having a kid’s favourite such as Gormiti on our packaging has endless benefits.

"We expect the promotion to be incredibly popular and with such a clear cut marketing strategy in play, there is no doubt in its success."

Related

10_Gormiti200.jpg

Gormiti

We find out how Giochi Preziosi has spun the boys brand into a global licence, and what's in store for the future.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Manager HRP

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.