Kidrobot teams with Fox for new Simpsons line - Licensing.biz

Kidrobot teams with Fox for new Simpsons line

25 new mini figures of popular characters rolling out across the US.
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Twentieth Century Fox Consumer Products has again joined forces with Kidrobot, creator and retailer of limited edition art toys and apparel, to release a second series of The Simpsons toy mini-figures.

The second series features two alternate versions of the popular family and 15 new characters.

Kidrobot’s The Simpsons mini series 2 includes Mariachi Homer, Bart, Marge, Lisa and Maggie, plus Zombie versions of the family. In addition, Sideshow Mel, Carl Carlson, Selma and Patty Bouvier, Lenny Leonard, Moe Szyslak and Groundskeeper Willie are included, along with two mystery figures.

Each vinyl figure stands three-inches tall, includes a character sticker, and comes blind boxed to preserve its identity. Figures will be sold separately (or can be purchased by the case) for $9.95 at all five Kidrobot stores, kidrobot.com and at select retailers worldwide alongside the first Simpsons series 1.

Kidrobot founder Paul Budnitz said: "The Simpsons have been a giant influence on the aesthetic of Kidrobot. It is hard to describe how exciting it has been for me to work with The Simpsons team to create toys that are essentially a mix of our two styles of artwork."

Robert Marick, EVP of Fox Consumer Products, added, “The Simpsons is a strong, stylized brand that artists can really have fun with. Kidrobot pushes the envelope to create fantastic, high-concept toys that are great additions for any fan of the show.”

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