Kids and lifestyle brand magazines celebrate ABC results victory

LEGO, Radio Times, BBC Good Food and Redan's Sparkle World all celebrate uplift in circulation in latest consumer figures.
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The latest ABC results have signified a steady year of increased readership among some of the UK’s most popular licensed consumer magazines.

Publishing house Immediate Media’s LEGO titles have had a particularly strong ABC performance in the figures credited July to December 2017, with year-on-year growth in circulation across the portfolio.

LEGO Nexo Knights posted an ABC of 54,350, up 2.3 per cent year-on-year, while LEGO Ninjago was up 6.5 per cent year-on-year to an ABC figure of 79,767. The increase occurs in the same year that the LEGO Ninjago Movie hit cinemas across the UK.

LEGO Friends is the final published title to have seen a surge in circulation, recording a 14.1 per cent increase year-on-year to 43,877.

The latest figures have cemented Immediate Media’s position as the number one publisher in the children’s market for another year running, with a combined circulation of 824,555, up 12.1 per cent year-on-year and 4.6 per cent period on period.

Immediate Media’s total ABC audited print circulation is now 2,073,529, up 26.4 per cent period on period yet down 0.6 per cent year-on-year.

Tom Bureau, CEO of Immediate Media, said: “Immediate’s focus on special interest brands and high quality content continues o pay dividends. Our market leading print brands continue to perform well and drive revenue growth on the newsstand and in subscriptions.

“Alongside our growth in print, we are making significant investments in our digital plaforms where TV shopping, digital marketplaces, e-commerc, live events and innovative subscription models are transforming our business model as we develop our multi-platform strategy.”

Immediate’s Radio Times meanwhile, remains the UK’s biggest selling quality magazine with a weekly combined ABC of 631,960, up 1.5 per cent period-on-period. It retains its position as the most valuable brand on the UK newsstand, generating £52.4m in retail sales value in 2017.

Elsewhere, children’s magazine publisher Redan reports that Sparkle World remains a best-selling multi-character magazine in the primary girls sector, posting an ABC of 46,656.

The firm is also celebrating the fact that in the competitive pre-school sector, Fun to Learn Peppa Pig bag-O-Fun has retained its top spot with an ABC of 79,399, with Fun to Learn Peppa Pig remaining in second place with an ABC of 62,554.

In the same sector, FTL Friends has seen an impressive year-on-year increase in circulation of 7.12 per cent to its new ABC of 48,001 while its sister title FTL favourites has seen a period-on-period rise of 10.02 per cent to 38,735.

Finally, BBC Workdwide’s food portfolio, good Food, Easy Cook and Home Cooking Series have each delivered ‘an outstanding performance’ in the latest round of ABC figures, dominating the UK’s food publishing market and accounting for 68 per cent share of the core market.

BBC Good Food retains its postion as the nation’s number one food media brand, reporting a combined ABC of 212,619, 14 per cent up period-on-period and one per cent year-on-year.

Publishing director, Simon Carrington, said: “This is a fantastic round of results for our food print portfolio. All the magazines have performed phenomenally well on their own but combined results really speak for themselves and to grow market share in this climate is something to be proud of.

“BBC Good Food continues to dominate the market and delivers content to a broad audience of food enthusiasts in the UK and overseas. Innovation and quality are the two key factors driving this growth, making it the food media brand of choice.”

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