Kids' app Azoomee strikes content deal with Guinness World Records

Content includes footage of the world’s fastest moonwalker to the team who completed the most backflips off a wall in one minute.
Author:
Publish date:
Social count:
0
backflip

Kids’ subscription app, Azoomee has confirmed a new deal with Guinness World Records to bring its catalogue of videos to the company’s SVOD platform.

Azoomee launched the first tranche of Guinness World Records videos last month, coinciding with the start of the Easter Holidays and introducing kids to some of the most ambitious record holders across the globe.

Content includes footage of the world’s fastest moonwalker to the team who completed the most backflips off a wall in one minute.

‘As the global authority on record-breaking achievements since 1955, Guinness World Records videos attract millions of views, featuring the world’s tallest, fastest, shortest, longest, oldest and most incredible things on the planet,’ read a statement from Azoomee.

‘Their compelling content is a strong addition to Azzomee’s library of safe, fun and educational games and videos, giving kids access to Guinness World Records content within a safe, ad-free space.’

Azoomee will release new Guinness World Records videos weekly for children to enjoy.

Rob Molloy, director of global TV content and sales, Guinness World Records, said: “We are very pleased to be providing a range of our video content to Azoomee. We are always looking at new ways to inspire kids, and Azoomee’s library of fun and educational videos offers an exciting way to engage with aspiring record holders.”

Estelle Lloyd, co-founder of Azoomee, added: “Guinness World Records videos provide inspiring, factual and entertaining content that teaches children about practice, perseverance and learning through experiences.

“These are values we hold dear at Azoomee and believe are fundamental for children growing up in such fast-changing times. We are thrilled to have Guinness World Records on board.”

Related

6_Craig Glenday, GWR.jpg

Guinness World Records

The book has notched up sales of over 115 million copies and is published in more than 100 countries, and now the brand is moving into licensing. We find out about its plans.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.