Kids' book series Llama Llama to launch into toys, games and animated content - Licensing.biz

Kids' book series Llama Llama to launch into toys, games and animated content

Llama Llama has already been adapted for the stage, dance performances and musicals.
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New York Times bestselling children’s book series Llama Llama is expanding its licensing portfolio with animated content, toys, accessories and more.

Genius Brands International has partnered with Penguin Young Readers to lead the global expansion of the book series, with new animated content planned for multiplatform distribution.

Penned by award-winning author Anna Dewdney, Llama Llama has already been adapted for the stage, dance performances and musicals.

The new deal will now see the successful book series launch in to new areas including games, apparel, accessories, bedding and healthy snacks.

The new product slate is expected to launch across the US in 2016.

“The Llama Llama books are not only warm hearted and entertaining but are also wonderful tools that can be used to promote social and emotional learning and development, and the brand fits perfectly with our content with a purpose mission,” said Amy Moynihan Heyward, president of Genius Brands International.

“We couldn’t be more excited to be given the tremendous opportunity to bring the Llama Llama world to life with the creation of new animated content and a wide range of products that reflect the values of the brand.”

The book’s author, Anna Dewdney, added: “I am excited to build a new partnership with GBI and Penguin Young Readers. Through this collaboration, young fans will have the opportunity to interact with the world of Llama Llama in a multitude of new and exciting ways.

“My main goal is to encourage more children to learn to read, and by providing them with a larger and more diverse Llama Llama universe, I believe we will accomplish that goal.”

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