Sony Pictures Television Networks is preparing to launch its first free to air TV channel in Italy next month.
The successful kids’ channel brand Pop will be making its debut in the territory as of May 4th, launching with a slate of new and exclusive premieres.
Pop has a track record of entertaining audiences since its launch in the UK in 2003 where it has grown to become part of the UK’s number one commercial kids’ channel portfolio.
The channel broadcasts a slate of popular kids’ programming, including Power Rangers, Transformers and Kuu Kuu Harajuku.
“Today marks a new era in our European business, as we announce the launch of Pop – SPTN’s leading kids’ brand and first free-to-air channel in the growing Italian DTT market,” said Kate Marsh, executive vice president of Sony Pictures Television’s Western Europe International Networks division.
“Sony’s Pop television network has been a big hit with kids elsewhere in Europe and now we’re thrilled to launch the channel in Italy, offering kids and families popular programme franchises and first-run shows such as Kuu Kuu Harajuku, Wild Kratts and The Insectibles which will be completely new for Italian free-to-air audiences and exclusive to Pop.”