The UK communications agency for family brands, Kids Industries is merging with the strategy and insights service, The Little Big Partnership.
The new entity will remain named Kids Industries, while the enlarged company will continue to provide marketing campaigns, creative, digital, new product development, strategy and research services to a global client base.
Gary Pope now steps into the role of CEO of the new entity, with Maurice Wheeler as CSO. Jennifer Blows will take on an increased role as COO, while creative leadership will remain with Raj Pathmanathan as creative director.
Technology will continue to be led by Matan Uberstein as CTO and Jelena Stosic is to become head of research.
Pope said: “Maurice and I have worked together on and off for over ten years and he and his team have always been the very best at what they do; understanding a client’s need in great detail and devising an insight based solution that really works.
“Following 18 months of working together on a wide range of projects for Al Jazeera, ECB, Kellogg and WWF, it seems the most logical thing in the world to combine our companies.”
Maurice Wheeler added: “Working with a team of people who are actually implementing the strategies ensures you are kept honest. Having access to Kids Industries incredibly talented team of creative, developers and producers gives our insight even greater depth and richness.
“As clichéd as it is, the merging of the two businesses is genuinely synergistic, giving us both access to industry leading and complimentary skills and services.”