KidsCo adds new content for Easter

Children's channel continues cultural awareness theme with second series.
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Fast growing children's channel KidsCo is to mark Easter through a series of idents which will be shown across all its feeds from this week.

Following the success of the Chinese New Year idents, KidsCo has commissioned Indian production company Image Venture Private Ltd to develop a second series highlighting Easter celebrations around the world.

The idents will focus on the international characters from the KidsCo logo as they celebrate Easter with a traditional egg hunt. Once the children find the egg it transforms into the Easter Bunny, before hopping off to another country.

The idents feature children from Spain, Greece, France, Germany, Portugal and Dubai.

The clips will be shown twice an hour from March through to Easter across Europe, Asia, Australia and Sub-Saharan Africa.

KidsCo MD Paul Robinson said: "We are really excited to see the development of the characters from our very own logo and are looking forward to developing future original productions of this kind."

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