International children's channel KidsCo is to produce a series of idents which will run on its Asian feed this year.
The idents are being produced in conjunction with Astro Productions and will highlight what kids are most passionate about.
Filming will take place in Kuala Lumpur at popular local attractions including Bukit Bintang Street and the Batu Caves between March 13th and 16th.
KidsCo is launching the project on the back of the success of the UNICEF clips, which encourage children to think about the world they live in.
The 25 idents will feature boys and girls of different cultures aged six to 12 discussing their daily lives. Each will be ten to 15 seconds and will be shown up to ten times a day over the course of 12 weeks.
Children interested in participating in the clips should email this address with their pictures and details about why they want to be in the KidsCo ident, as well as a brief description of what they are most passionate about.