Kidz Ent strikes key Ukraine deal

Company secures agreement for Ice Age wet wipes in the territory.
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Kidz Entertainment/EEMC has revealed details of a new deal which will see the launch of a range of Ice Age 3 branded wet wipes in the Ukraine.

The deal with Avito Brand Company – one of the biggest producers of napkin products in the region – is one of the first major licensing agreements that Kidz Ent has struck in the Ukraine.

“This new deal is fantastic news, particularly given that the Ukraine is very much virgin territory as far as the licensing industry is concerned and notoriously difficult to break into,” said Darran Garnham, SVP of sales, key account & retail at Kidz Ent/EEMC. “The fact that we have been able to set up this deal is testament to all the hard work put in by our excellent local team in the Ukraine, as well as the tremendous amount of support and help we have received from Fox Licensing in their European head office.”


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