Kidz Entertainment/EEMC and Intertoy have sealed a deal which will see both firms boosted in the Russia and CIS regions.
The duo will be aiming to broaden the offering of branded and licensed merchandise to retailers and distributors.
Claus Tomming, co-owned and director of entertainment, is spearheading the Kidz Entertainment operations in Russia/CIS. He said: "This will prove to be a very fruitful relationship for both ourselves and Intertoy.
"We are rapidly expanding in Russia and across CIS and this will allow us to increase our offerings across these territories. In turn, we will add considerable value to Intertoy's own business, as we are already on the ground in Russia/CIS and working with all the key distributors and retailers."
Colin Lisle, MD of Intertoy, added: "We are delighted to be partnering with Kidz Entertainment/EEMC in this important area in order to maximise the opportunities on behalf of our principals."