Kidz Entertainment/EEMC has boosted its sales team, hiring a new key account manager for the Nordics.
Anna Elleson has a specific remit to boost sales across Sweden and Finland. She will be based at the Kidz HQ in Denmark and will work closely with the management team and head of sales, Soren Buhl.
Elleson has previously held key account management roles at Global Licensing and Webwear UK. She also has strong knowledge of the apparel sector.
"We are delighted to have someone of Anna's experience and capability on board; she knows and understands the licensing industry extremely well and her fashion expertise will also be hugely beneficial to us," said Morten Geschwendtner, CEO at Kidz/EEMC.
"Anna's appointment is part of a continued strengthening of our sales efforts and a strategic drive to bolster growth in the apparel category, DTR and overall sales in the Nordic territory."