Kidzania continues growth in Singapore

Experiential kids edutainment centre unveils eight new partners including Nickelodeon.
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KidZania Singapore - the leading experiential edutainment brand - has confirmed eight new partners, including Nickelodeon.

The theme park is slated to open in 2015 with an estimated total of 30+ industry partners, which will be made up of leading multinational and local brands.

Visitors to the Nickelodeon Acting Academy and Theatre will get to role play as their favourite Nickelodeon characters. Children will be able to attend acting classes, wear the character outfits and then perform for an audience in the theatre.

"Unlike other theme parks, KidZania Singapore does not have any rides," Yang Mulia Tunku Dato' Ahmad Burhanuddin, MD and CEO of Themed Attractions and Resorts. "The core theme and its close relationship with brands enhance the experience of educational entertainment, also known as edutainment.

"KidZania Singapore brings the experience to life through role playing activities in a kid-sized city that emulate the workings of a real city. Features include realistic establishments; from banks to radio stations, and career choices from pilots to chefs, all of which are available to assist children to realise their potential and develop real life skills."

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