Kindle boosts Big and Small campaign

New plush deal signed with Namco Entertainment; online shop to launch.
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Kindle Entertainment has secured a further two partnerships for its pre-school brand, Big & Small.

A new deal with Namco Europe will see the firm produce a collection of Big & Small plush toys, to be distributed across UK leisure and amusement parks.

The brand's move into the amusement sector represents a new area where it has not had a presence previously, including arcades, leisure centres, seaside resorts, bowling alleys and holiday parks. The plush will roll out with immediate effect, with further plans to look at other products for 2011.

Meanwhile, Kindle has teamed with online toy shop specialist Heroes for Kids.

The new Big & Small online shop stocks a wide variety of merchandise including plush, jigsaw puzzles, giant card games, party stickers, storybooks, DVDs and apparel.

Anne Brogan, founder and director of Kindle, said: "These two new strategic partnerships ensure Big & Small will be out having 'big' fun with fans in the UK and all over the world this autumn and into 2011."


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Big & Small

With the pre-school market being one of the most competitive in licensing, the challenges facing any newcomer to the sector are great.

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