King Features appoints Mexico-based agent Tycoon

Tycoon Group to represent King in Mexico, Central America, Ecuador, Colombia and Venezuela
Author:
Publish date:
Social count:
0
Betty Boop.jpg

King Features, licensor of Betty Boop and Popeye, has appointed Tycoon Group as its agent for Mexico, Central America, Ecuador, Colombia and Venezuela. 

Tycoon is the longest-running licensing agency in Mexico, with offices in Mexico, Colombia, Costa Rica, Chile, Peru and Brazil.

Tycoon will work closely with King Features to develop innovative programs for the company’s Betty Boop, Baby Boop, Popeye, Olive Oyl and Baby Popeye & Friends brands, along with Archie Comics and heritage comic properties including Blondie, Beetle Bailey and Hagar.

“We are delighted to retain the services of Tycoon,” said Cathleen Titus, vice president of International Licensing for King Features.

“They have developed strong relationships with quality licensees in a variety of categories as well as throughout the retail community. We believe they will do an excellent job of expanding the licensing program for our classic properties.”

Elias Fasja, president of Tycoon Enterprises, added: "We are truly proud to have been appointed to represent such amazing classics as Betty Boop, Popeye and Olive Oyl.

“These are powerful brands which further strengthen our position among character brands for all ages.

"There is a depth to these characters which has proven transcendant over time and which consumers sense somehow and recognize in licensed product. They have a strong symbolic quality which we know will be appreciated by our consumers."

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.