King Features grows Archie Comics licensing portfolio with new partners - Licensing.biz

King Features grows Archie Comics licensing portfolio with new partners

In 2018, Archie Comics is heading to Spencer’s Gifts in the US and Canada for a robust product line, including apparel, accessories, glassware, costumes and novelty items in July next year.
Author:
Publish date:
Social count:
0
0 0archiecom.jpg

King Features Syndicate has detailed a slate of new deals for Classic Archie Comics across new categories including apparel, accessories, novelties and more.

In 2018, Archie Comics is heading to Spencer’s Gifts in the US and Canada for a robust product line, including apparel, accessories, glassware, costumes and novelty items in July next year.

Meanwhile, Betty and Veronica will be debuting on Torrid.com, the fastest growing plus size fashion brand in America, in 2018 with a retro fashion collection in spired by the classic characters.

Pop culture specialist, Funko is also on board with its collection of figures, both classic and Pop Vinyl, plush, apparel, bags and accessories, while Ripple Junction is bringing Archie, Veronica and Betty to novelty items and apparel for men and juniors.

Mitch Dowd will bring the characters to men and women’s t-shorts in Australia, while Zynga has renewed its deal to continue bringing Archie Comics to its Hit It Rich virtual slot machine game worldwide.

“More than 75 years after the Riverdale gang’s debut, demand for the brand is as high as ever,” said Carla Silva, VP and general manager, global head of licensing for King Features.

“Archie and his friends are a pop culture sensation and we are excited to bring new, fun product collections to fans around the world.”

Related

Featured Jobs

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.